This fall some two million high school seniors will apply to one of the thousands of colleges
and universities in the United States. And many decisions will rely on
U.S. News & World
Report’s “America’s Best Colleges”, one of the most widely quoted rankings in the US,
published since 1983. Many education analysts and university presidents believe that rankings
have distorted the admissions process.
1 Not until the 1990s, when college guides became
a growing industry, did it really dawn on critics that college rankings were also providing kids
with reliable data that could be used to compare schools and pick one out of the clutter.
To reduce the relevance of one sort of ranking the critics would have to provide another:
an alternative measure of educational quality based on a new standard to which institutions
could aspire.
Let’s look more closely at some of the specific measures taken into account under the U.S.
News formula. Take faculty resources. A school that primarily hires full-time professors
with the highest degrees in their fields and pays them handsomely scores above a school that
relies more on lower-paid, part-time professors. The thinking here seems plausible enough:
the higher-paid professor is more likely to have an impressive curriculum vitae and be a good
teacher, and a full-time professor has more time to teach and prepare for classes than a harried
adjunct. 2 But in practice the things that make a professor well known in his field –
published articles, groundbreaking research – must compete for his time and attention with
teaching obligations.
How about schools that are rich? On the whole, such schools can spend more money on
their students and score better in the “financial resources” category – which measures
spending on things such as faculty salaries, libraries and other forms of academic support,
and student counselling – than schools with tiny endowments. The catch is that a high level
of per-student spending does not necessarily translate into, say, a high level of per-student
learning. 3
The fact that faculty resources and financial means don’t necessarily correlate with high
levels of learning also undercuts the most important of the U.S. News measures: peer
assessment. Peer assessment is purely subjective: university presidents, provosts,
and admissions officers are simply asked to rate each school on a scale of 1 to 5. 4 In one sense, then, rankings have merely made explicit the perceptions of prestige and quality
that existed among educators long before anyone tried to record them. But it turns out that
university officials tend to base their assessment of “reputation” on an institution’s wealth
in resources.
On the whole, rich, prestigious, research-oriented universities are assumed, rightly
or wrongly, to provide a better education than other schools. Therefore, university
administrators are devoting increasing amounts of time and money to improving the things
that build prestige, whether or not those things improve the educational experience of the
undergraduates the institution is meant to serve.
abridged from The Atlantic Monthly, November 2003